#BragAboutTheTag campaign – Celebrating 75 Years of Changing Lives in South Texas

This year marks a remarkable milestone for Goodwill Industries of South Texas. As we celebrate 75 years of unwavering commitment to our community, we’re proud to re-launch the #BragAboutTheTag campaign. This initiative underscores our belief that every item donated, regardless of its size, has the power to change lives.

Key Messages:

  1. Celebrating 75 Years of Impact: As Goodwill South Texas celebrates this significant anniversary, we reflect on the countless lives changed and communities strengthened over the years.
  2. #OneSizeHelpsAll: Every clothing donation matters. Whether it’s a small shirt or an extra-large coat, each item plays a crucial role in supporting our mission.
  3. #ChangingLivesFor75: For 75 years, we’ve been changing lives through job training, employment placement services, and other community-based programs.

Campaign Goals:

  • To honor Goodwill’s 75-year legacy in South Texas, including the Golden Crescent, Coastal Bend, and Rio Grande Valley regions.
  • To increase awareness about the significance of clothing donations in supporting Goodwill’s mission.
  • To engage the community through storytelling and shared experiences about the impact of their donations.

Campaign Activities:

  1. Social Media Engagement: Encourage our community to share their donation stories on social media using #BragAboutTheTag and #ChangingLivesFor75. Let’s flood social media with positive stories of how donated clothes have made a difference!
  2. Special Events: Host donation drives, celebrating our history and the community’s contributions.
  3. Interactive Content: Share compelling stories, infographics, and videos across our digital platforms, illustrating the journey of a donated item and its life-changing impact.
  4. Community Outreach: Collaborate with local businesses, schools, and organizations to amplify our message and encourage widespread participation.

Call to Action:

We invite everyone to join us in this celebration. Donate, share your story, and help spread the word. Together, let’s make #BragAboutTheTag a symbol of hope and transformation for many more years to come.